The LEGO Company History

1 Giu 2024 Ferado

Ole Kirk Christiansen, who established his workshop in Billund in Denmark in 1932 made wooden furniture and toys. The business was not profitable and he struggled throughout the 1930s. But in 1934, he began focusing on building toys — and changed the name of his company to LEGO which is a contraction of the Danish words “leg godt” (play well).

In the 1960s, the business expanded to other Nordic countries. The company came up with a smaller brick, ideal for children with small hands. It was named DUPLO (after the Latin word duplex, which means two-fold). This allowed young children to build more detailed models.

In the 1970s, Lego began to incorporate new features to make its products stand out from other brands. They added different faces to the minifigures. This made the figures more realistic and capable of expressing different emotions and facial expressions. The Lego Group also added wheels to its bricks, opening up the possibility of creating vehicles and other machines that moved.

The next step was to introduce themes systems within the systems that let customers create lego stores use virtual data rooms a specific environment or situation. This helped the company establish its brand as more recognizable and also helped them reach younger audiences. In addition the company expanded its production by opening factories in South Korea, Malaysia, and Brazil.

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